Mail Personalisation & Print

Mono & Colour Personalisation

Personalisation can improve response substantially. Often it is neither expensive nor complicated. We offer high speed, high quality personalisation on both inkjet and laser printed mailing pieces in mono and colour.

With the latest inkjet and laser printing technology we can tie your personalised message into your creative piece cost effectively.

You can speak to your audience personally with one-to-one marketing pieces containing customised headlines, text, graphics, and offers.

With VDP Direct, you can go beyond “the name game” and include dynamic content personalised to your recipients’ preferences, behaviour and demographics, such as: 

• Past purchase behaviour
• Survey responses
• Annual income or revenue
• Geographic location
• Customer lifetime value
• And thousands of other variables

So improve your response rates with personalisation!

Inkjet Personalisation

Our inkjet personalisation service is fast and hugely cost effective. We can apply this method directly to your envelopes, post cards, letterheads and even thick brochures and catalogues so it’s altogether better than labeling.

Inkjetting achieves a professional appearance, not just for text, but also for images, logos and messages. It's the ideal choice for medium and long run work, and we often use it to overprint envelopes, removing the time and cost of dedicated litho printing.

We are able to print return addresses, postage impressions and the variable data to envelopes or magazines in the same pass – which means the process is only carried out once and you need only to print the number of items that are required for that variable data mailing.

Inkjet printing is a great alternative to sticking labels onto envelopes. It's quicker, easier and gives a more professional appearance to your mailing. We can print in black, blue, red or green ink and it is ideal for printing data, a PPI (printed postage impression) and a return address to envelopes or postcards.

We can also inkjet onto finished materials, such as brochures with data and a PPI, these can then be polywrapped and mailed out, so there is no need for a carrier sheet!

Inkjet personalisation is ideal for your large functional mailings.

Offering a professional finish at low cost!

Laser & Digital Personalisation

We operate both mono laser and colour digital printers, giving you wide ranging options for personalised printing in black or full colour.

To optimise reproduction quality and minimise costs, we can use litho printed base stock on our laser printers and simply overprint any personalisation as black. This saves you money and produces exceptionally high quality printed results.

If you want the same quality but in colour then digital printing is the way to go.

One of the most important advantages that digital printing offers is the ability of offer Variable Data Printing to provide a level of personalisation and customisation unmatched by any other process.

Boost your mailing campaign's response with variable data printing!

Variable Data Printing technology allows you to personalise your marketing for each customer; allowing you to deliver your message in a way that connects with them on an individual basis.

Here's how it works:

Variable data printing is a form of mass customisation that lets you pull information from a database or external file to effortlessly change not only text but also graphics from one printed piece to the next, personalizing the communications according to the recipient.

Variable data printing offers opportunities for every type of business.

A car dealership can send postcard reminders for servicing featuring the customer's name, mileage of the vehicle and an image of the model of car purchased.

A spa can boost revenue and customer rapport when it targets its message to include text, images and information tailored to each customer's favorite service.

Even estate agents, lawyers and financial services can now communicate more personally with all their customers at once with VDP

Variable data printing is the most dynamic form of direct marketing available!

Digital Print & Finishing

The growth of digital printing technology has brought more options and exciting new possibilities to today’s direct mail campaigns.

Digital has many advantages over traditional offset litho print and jobs can be turned around in a day if needs be. There are no set-up costs, so you only pay for what you print.

Here are some of the advantages you will enjoy when using our digital printing presses: 

• Very fast turnaround times
• Cheaper low volume printing costs
• Accurate and speedy proofing process
• All pages can be personalised without slowing the print process
• All pages are the same quality with more accurate counts and less wastage

But without question, the most exciting option that our digital printing capabilities can offer you is the sheer level of customisation that we can bring to your mailing pieces.

Variable Data Printing (VDP) is an advanced printing process where we optimise digital printer’s front end to accept customised variable data from your customer database and other tables in the form of text, images or even maps!

Producing variable data content requires advanced skills in data processing, database management and printing technology.

VDP Direct (as our name suggests) have the expertise to provide you with a level of customisation that you would not believe possible – in both colour and black & white.

You’ll find our approach is both ingenious and inventive. This makes us more than capable of creating solutions to your most challenging of digital print briefs. 

Digital Print Finishing

To enhance the finishing process involved in your digitally printed mailing items, our automated folding machinery will crease the sheets along the fold lines prior to folding to avoid the cracking often found in digital print jobs.

This produces a more pleasing & professional look for the finished mailing.

Crucially, unlike other printing methods, this process is specifically geared to maintaining the printing order sequence which is required for checking and Mailsort.

We will create the perfect solution to your digital print work!